HOT WHEELS LEGENDS TOUR
BRANDING & CREATIVE DIRECTION
As the Senior Brand Designer, I led the connecting and development of all marketing and promotional assets for the 2023 tour along with the live event visual branding for each of the US and International Tour stops. From overall concept of marketing collateral, to typography palette, color palette, photography direction and much more — I worked alongside the marketing and live events teams to ensure a cohesive branded experience.
The Hot Wheels Legends Tour is the search for the next Hot Wheels. The tour winner will be immortalized in Hot Wheels history as their life-size vehicle will be made into a mainline Hot Wheels Die Cast vehicle. As a nod to the ultimate goal of the tour, we designed our marketing collateral to reflect the life-size builds where they would ultimately land… on a classic Hot Wheels Blister Pack. We kept a minimal color palette to make sure the vehicles remained as the true star of the show and as another nod to the toy, we made sure all the photography featured the vehicles facing to the right side of the blister pack (just as you’d find them on shelf).
