The Switchman is a restaurant concept based around the idea of a revolving menu. Much like a railroad Switchman would change over the tracks, the restaurant's menu would switch with time to showcase specials from guest chefs.
After exploring several directions with the leadership at Village Bible Church, we landed on a simple and bold icon that reflects the architecture of the church building and the focus on worship of God. The open space with the cross reflects the stone facade and cross on the front of the worship center, and a hint of an up arrow points to the focus on God.
After finalizing, we creating a color and branding system including an altered adaptation for their growing youth department.


A local food stand, Southern California focuses on fried chicken and southern sides with a California twist. Using an "S" and "C" to form the body of the chicken, we created an icon that could live independently while still feeling custom to the brand.
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